Cant Buy My Love Book Report Essays

Cant Buy My Love Book Report Essays Cant Buy My Love Book Report Essay Cant Buy My Love Book Report Essay Can’t Buy My Love by Jean Kilbourne In the book Can’t Buy My Love , the author, Jean Kilbourne discusses the influence advertising has on social society. Throughout the book, she focuses on what advertising has done to society whether we are aware of it or not, and the consequences that have been brought forth- America known as a culture represented by cola, jeans, burgers, cigarettes, and alcohol. In terms of ethics, she believes that corporations pray on the insecurities, social acceptance, and addictions of people, and how these same corporations have taken advantage of the government and media which assisted in shaping society nto a group of moral-less, market-driven addicts. Kilbourne begins with a popular belief among many in society, â€Å"advertising has no influence on me†. She explains that if that were the case, why are companies spending billions of dollars a year in advertising? To the dismay of media consumers using one of many outlets (t. v. , radi o, print, internet), media companies are no longer in business to produce content and entertainment, but are an outlet for advertisers to attract a certain audience their product is targeted towards. At the beginning, the main arget was middle-class Caucasian house-holds, but when minorities and other ethnicities gained buying power, all of a sudden a new target group emerged for advertisers. Through research, companies know that the younger you can attract a consumer, the more money it is for a company. Surprisingly, the United States is one of the few industrialized nations that believe children are valid targets for advertisements in comparison to some countries in the European Union, which ban advertising targeting children (p43). With the educational funding system (school tax) failing, it allowed another window of pportunity to discreetly target children- big companies such as Coca-Cola sponsoring a school or having â€Å"partnerships† which involved the exchange of exclusive rights to vending machines and events in return for giving the school or district millions of dollars. Most people would agree in saying that coca- cola would be a safe form as advertisement as it gives back to the community in support of its products but what about tobacco? It is not coincidence that tobacco and spirit companies use cartoon images or animals in their advertising. Well they also know that it is best to hook a young consumer because an addict produces revenue and by gaining the interest of the child through a cartoon character, they will most likely turn to that brand during their rebellious stage in life. It makes one think why one would be okay such as cola when it deters healthy eating habits and leads to obesity compared to cigarettes which breeds lung cancer and alcoholism which can lead to liver failure. Kilbourne poses the question of ethics here by asking if it is lawful for companies to address children when it is obvious to other countries that here is something ethically wrong with targeting children with propaganda and allowing them to have an influence in the buying power. Do America’s children even have free-will to choose their fate, or is it Kilbourne investigates the illusion that advertising promises or portrays in its message. Advertisers are in the business to make money, and they prey on the vulnerability and precari ousness of our lives in order to make it happen because they know that is what influences us. What better way to do this than to corrupt the thought process and create artificial needs for our human desires? Is it ethical for companies to give products the same value as human desire or needs and promise us things that will never deliver what it portrays? Kilbourne believes that this is the ethical problem with advertising- bringing forth emotion that delivers false promises. Companies are spending millions on research in order to reveal what makes a certain target group â€Å"tick† and once they have that information, they can then mold that target into believing what they sell is true. Marriage is one of many examples that Kilbourne uses to address the ethical issue of advertising. Marriage has for enturies primarily been known as a happy union between two people. Marketers have gotten clever in associating that happy union with their products as well (p77). Kilbourne believes that the messages and images used in advertising are driving society towards addiction whether is to sex, drugs, alcohol, or food which is now how a person expresses him or herself. A person will never be a ble to fully express human emotion such as love with a baked cake or diamond ring and society has been tricked into believing that. Advertising also associates the darker sides of human emotion such as oneliness and also uses food, sex, or alcohol in its message and their product or service will make that feeling disappear. Tapping into a person’s imagination brings an advertisement from their dream world to life, but it takes the connection for all of a sudden to have a person believe it to be real. Advertising has created the core belief of the American culture- we can effortlessly re-create ourselves with the right products and we should (p219- 224). It has made us believe that there is no excitement in growing old, that thin is beautiful, and there s no party without alcohol. All of which are made-up and have no merit in reality; raising the ethical question once again- is it correct to give meaning and intangible value to these tangible products that will never be able t o deliver on their promise. Why isn’t advertising falling underneath the same scrutiny as when a company or person is dishonest with the information they present to society? Since society has fallen to the theory that they are not affected by advertising and believe it is silly or humorous, it has cast a blind spell over how much rive and influence it does have on society as well has the amount it has transformed it. Kilbourne believes we are creating a toxic culture with all the false ideas and messages we send in our advertising. Our advertising is showing images of happiness, joy, freedom and prosperity but yet we have millions of people living in misery with addiction and violence growing in America while the products these companies continue to generate money. People are no longer relying on each other for support but on the products and services of these companies. America is spending millions on funding jails, addiction ecovery programs, and a war on drugs but we are spending all of our money on efforts that do not work because we are not going directly to the source of what is causing the problems. As Kilbourne mentions, punishment is disserved for criminal acts but we need to ask what is causing these people to become addicted, abusive and violent? Instead of spending most of our budgets on enforcement, why not spend more on prevention, treatment and education. Kilbourne points out the l ink between unemployment, poverty, neighborhood deterioration, violence, and advertising representing freedom and ebellion(p303). She also believes that corporations were not meant to be protected by the First Amendment and they should not have the same rights as a person! Kilbourne was very passionate in authoring this book as she struggled with alcoholism although she was a bright and educated. Her struggle began when she was influenced by a peer during her teenage years and relates to the pressure teenagers face even without the influence of advertising. She does not believe advertising is completely at fault for addictions and the commercialization of society ut raises the ethical questions of the truth in advertising. She believes that the people that create advertising are smart and creative but they could use their skills for positive messages which could transform society into being free and not addicted. I believe Kilbourne’s experiences in life has much to do with h er passion into the ethical practices of companies advertisements but she does make valid points of what society has turned into and what it could be if it followed an ethical practice and the positive impact it could have on society.

US - EU Essay Example | Topics and Well Written Essays - 4250 words

US - EU - Essay Example Educational institutions--explicitly including universities--are not philanthropic islands of abstract debate. This maxim of the German President is borne out by this colloquium, for this is not merely an 'abstract debate'. And there can be no talk of an 'island', either, for this is a cross-border, joint meeting of SUERF and the CFS. Incidentally, the motive is the exchange of knowledge with the financial community including central banks, thus avoiding all suspicion of insular ivory-tower erudition. There can be no doubt that the financial community will likewise benefit from an exchange of knowledge.1 After all, the euro was and is an intellectual challenge for all those concerned with it. An interesting exchange of views is therefore to be expected, and a debate based on two fundamental perceptions may be fruitful:1) A consistent monetary policy, committed primarily to the target of stability, is the best contribution a central bank--no matter whether the Bundesbank or the Europe an Central Bank (ECB)--can make to the viability of the financial markets. Without stable money, the financial markets cannot function properly.2) Conversely, it must also be said that monetary policy needs an efficient, highly competitive and stable financial system. In the first place, a financial sector that is susceptible to disruption poses risks to the entire monetary system, and thus also to the safety of the currency. Second, in a stable environment, monetary policy impinges on economic activity more smoothly. That was and is true of the Bundesbank's monetary policy.2 It is bound to apply to the European System of Central Banks' (ESCB's) monetary policy as well. Clarity now obtains in some matters of significance to financial market players concerning the euro. The future framework for economic policy action is now emerging ever more clearly. Since its constitutive meeting in June 1998, the ECB Governing Council has taken a multitude of important decisions. There is broad clarity today about the arsenal of instruments with which the ESCB will operate. The primary buttress of refinancing will be repo transactions, which have been so successful at the national level. The interest rate for this main source of finance will lie within the corridor whose ceiling and floor are marked out by the interest rates for the marginal lending and deposit facilities. These principal elements of the range of instruments have been designed with the intention of the money market developing as steadily as possible, so that recourse to fine-tuning instruments can be relatively rare. The same purpose is served by minimum reserves, which are often criticized in banking circles. At a rate of 2 per cent, the cost burden is kept within very narrow bounds, especially considering that, owing to the envisaged payment of interest on minimum reserves, the banks' working balances, which will have to be held anyway, will yield interest. In the envisaged form (a reserve to be maintained as a monthly average) they will act as a buffer in the money market. They can therefore largely cushion unforeseen fluctuations in the demand for liquid funds without any major central bank intervention. A very important step on the way to a single monetary policy is the agreement on the main elements of the monetary policy strategy that was reached in the ECB Governing Council on 13 October 1998. These elements contain the quantitative definition of price stability as the primary objective of the single monetary policy: 'Price stability shall be defined as a year-on-year increase in the Harmonized Index of Consumer Prices for the euro area of below 2%.' By this decision, the ECB Governing Council is following up to a large degree the Bundesbank's successful strategy, while at the same time taking due account of the specific conditions

Work motivation Case Study Example | Topics and Well Written Essays - 1000 words

Work motivation - Case Study Example Examples of experts leaving this company to go and work inother companies include Elizabeth Pedersen and Ola Rennemo. Their work motivation can be explained through a number of theories including Maslow hierarchy of needs motivational model, Herzberg motivational theory, and McClelland’s motivational needs theory. This paper expounds these three motivational theories in relation to Norsk Petroleum case study. Maslow’s hierarchy of needs Maslow’s hierarchy of needs is one of the theories that describe drive and enthusiasm to work. It is important to posit that Maslow categorized individual needs and aspirations into five categories. These include psychological needs, safety needs, social needs, esteem, and finally self actualization. This theory is best illustrated by the use of a pyramid that begins at the base and continues or progresses up. This theory corresponds to the precedence or the main concern of the desires and requirements of human beings. These desir es can further be divided into two groups with bodily physical desires or requirements being symbolized at the base and emotional requirements being symbolized at the top. In Maslow’s theory, displeasure in human beings is considered a significant stimulator for human actions. Maslow elucidated the fact human beings have their own individual desires and when one desire is attained, other desires come up. However, individuals may even not be conscious of what is happening (Bagad, 2008). That is the case with Elizabeth Pedersen and Ola Rennemo. Despite being awarded more privileges, they eventually left the organization for self-actualization due to their ambitions. Ola had to meet his needs and requirements to be closer to family while the reason for Elizabeth’s resignation was purely as a result of ambitions hence she was seeking self actualization. Herzberg motivational theory Herzberg motivational theory is also referred to as the two-factor motivational theory. In c reating this theory, Herzberg did a study whereby he questioned two hundred engineers and accountants in nine different organizations on the instances when they were motivated and instances they were displeased with their work. In his findings, he asserted that motivation in the workplace is determined by appreciation and achievements. Therefore, less compensation for work done may result to individuals being displeased in their work but on the other hand over compensation may not necessarily mean that an individual is pleased. According to him, issues that contribute to motivation in the workplace are directly connected with satisfaction. Discontentment is cause by issues related to settings and physical conditions in the workplace. He proposed that motivation is contributed by accountability, accomplishments, appreciation, as well as progression and development (Bagad, 2008). Elizabeth had found an opportunity to lead her own team of engineers hence this motivated here to take the new assignment. He further argued that work itself is a factor causing motivation. Ola wanted to take the near his family. Therefore, his needs were accomplished. McClelland’s motivational needs theory McClelland’s motivational needs theory elucidates the fact that individuals derive inspiration in the workplace through three requirements. According to Bagad (2008), these requirements include the need for success, need for influence and authority, and the need for attachment and relationships. Since Elizabeth was well paid and she declined a salary increase as well as other added privileges, she had the need for influence and authority. She was seeking larger and superior duties of accountability since she was to supervise various teams of engineers and also bargain novel agreements with dealers and

Major Problem of teenagers today Essay Example for Free

Major Problem of teenagers today Essay Evangeline Pilar Beed II-B Informative Speech Plan Title: Major Problem of teenagers today. Specific Speech Purpose: To inform my engl.III audience what are the major problems of teenagers today. Statement: There are 5 major problems of teenagers today. Introduction I. .Attention Step: are you one of the teenagers who have a problem? You may program for it! In connection with this, I would like to take this opportunity to tell you about the recent finding on the major problem of the teenagers today. Read more: Speech about youth generation essay II. Clarification Step: Body I. Internet and Gaming Addiction a. Younger generations, unlike their parents generations, often socialize, hang out, and communicate online, rather than in person. They prefer to text rather than talk on the phone, and often prefer to socialize on Twitter or Facebook rather than in the local bar, on the street or at the town square. b. The digital divide: The younger generation has been referred to as being one of Digital Natives while the older generation has been referred to as one of Digital Immigrants. c. Unlike the older generation, young people are highly capable of effective multitasking, which is sometimes seen by the older generation as a lack of attention and focus. d. Some young people spend much too much time in front of a computer screen, spending up to 20 hours a day, seven days a week. e. Spending countless hours a day, every day, on gaming or perusing the Internet can interfere with young peoples emotional, physical, intellectual and spiritual development. II. Violence In Media a. T.V. influences behavior. If it didnt, Nike, Budweiser, Pepsi, etc. would not invest billions of dollars in advertisements. b. Violence on T.V. occurs in most programs and even more so, in cartoons. III. Bullying Online and At School a. Bullying is an ongoing pattern of harassment and abuse. It can be done directly by physical or verbal attacks or indirectly by exclusion, spreading rumors, etc. b. Cyberbullying is a growing problem among Middle and High School aged students. While it also occurs among College-aged students, for the most part young people have matured past cyberbullying at that point c. Bullies seek power through aggression and direct their attacks at vulnerable victims. In-person bullies often lose their popularity in high school and have a high likelihood of having a criminal record as adults. IV. Violent Culture a. There is a direct link between the way in which we use power with our children, our significant others, our neighbors and our environment and what we teach our children about violence. b. Cultures in which young children regularly receive loving touch have lower incidents of violent crimes. V. Violence At Home a. One of the main reasons that children become violent is because they are exposed to violence in their own homes, whether it is directed towards them or towards others. b. Violence at home can be of a physical nature, or it can be expressed verbally or through neglect and abandonment. Abusive homes and violent neighborhoods are stronger predictors of adult violent behavior than violence in the media. Most abusive parents were physically or sexually abused as children.

Mark Twain’s The Notorious Jumping Frog of Calaveras County Essay

Mark Twain's â€Å"The Notorious Jumping Frog of Calaveras County†   Ã‚  Ã‚  Ã‚  Ã‚  Mark Twain’s â€Å"The Notorious Jumping Frog of Calaveras County† is a short story with the lesson that what goes around comes around. In this short story, which first appeared in 1856 and his first successful story, Twain uses local customs of the time, dialect, and examples of social status in his story to create a realistic view of the region in which the story takes place. The way that the characters behave is very distinctive. Dialect is also used to give the reader a convincing impression of the setting in â€Å"The Notorious Jumping Frog of Calaveras County†. The social status of the main characters in this story also was something that Twain took into account in writing this story. Mark Twain is a realist who concentrates on the customs, dialect, and social status of specific regions of the country. Twain describes local customs and the ways that the characters behave to create a more realistic setting for the story. In the story the characters engage in behavior or activities that would be unusual for a regular person to do. For example, the narrator says: Simon Wheeler backed me into a corner and blockaded me there with his chair, and then sat down and reeled off the monotonous narrative which follows this paragraph. He never smiled, he never frowned, he never changed his voice from the gentle-flowing key to which he tuned his initial sentence†¦ (1190) This quote illustrates the kind of person ...

An Overview of Four Government Agency Websites Essay

The FNS website is dedicated to providing information regarding the distribution and availability of food throughout the United States. In relation to this, the site also contains data on nutrition, and well it is maintained across different regions and population groups. Statistical information on child nutrition, food distribution, as well as food security are all made accessible to the public; furthermore, statistical data on FNS programs, such as those on school meals and disaster relief, are available as well (FNS, 2010). In addition to such, other parts of the website also provide useful information. For example, accomplished studies and articles on issues in food and nutrition are also maintained in the reference section of the site. Similar to the website of other government agencies, the FNS website also contains instruction of how to apply for grants as well as jobs within the agency. Without doubt, for gaining insights on topics related to food and nutrition, and in the pursuit of remaining updated regarding the trends regarding such matters, the FNS website is a suitable option. Environmental Protection Agency (EPA) At present, environmental issues are evidently among the most discussed topics throughout the world. The EPA website provides its visitors information regarding various aspects of the environment particularly in the context of the United States. In this sense, not only does the site present statistical information on air quality according to region, but similar data regarding harmful emissions are also provided; interestingly, statistics on toxic releases are also made accessible to the general public (EPA, 2010). Also, aside from having news features about the environment, which of course encompasses the recent oil spill incident, supplementary information on how to maintain a responsible lifestyle for preserving and enhancing the natural environment are also featured in the site. In relation to such, it is apparent that the EPA website designed in a manner that even younger audiences may benefit from its features. Nonetheless, despite being approachable by a wide range of audiences, it is undeniable that experts and researchers would benefit from the abundance of updated statistical information which may be found on the EPA website. Federal Aviation Administration (FAA) The FAA, as its name implies, is mainly concerns with safety in the field of aviation. In this sense though, the issues covered by the FAA ranges from aircraft safety to pilot competency. FAA’s website offers a myriad of information readily accessible by any visitor. For one, it provides means to locate FAA offices and headquarters throughout various locations in the United States; in addition, a range of general as well as in-depth discussions pertaining to aircraft safety, traffic, policies, and even training are all available (FAA, 2010). Of course, given such a broad range of topics being assessed by the FAA, it is logical to assume that the types of statistical information correspond to such. In particular, statistical information on accidents, traffic, and consumer related aspects such as sales could be accessed through the FAA website; interestingly, statistical information on delays as well as pilot test results have been made available as well (FAA, 2010). Thus, it may be said, that the amount of statistical information on the FAA website, presents it as among the government agencies with the most abundant and detailed statistical information available. Bureau of Economic Analysis (BEA) Economics, in order to be understood at a functional level, of course entails the use and analysis of statistical information. Hence, the BEA provides concerned individuals with access to updated statistical information of the United States economy. Specifically, not only does the BEA website contain data regarding the local economy and the specific facets of the economy but it also provides information regarding international accounts as well; among some of the easily identifiable examples of statistical information shown on the BEA website are as follows: real GDP, personal income, international trade, and international transactions (BEA, 2010). Of course, aside from such, the website still contains less technical information such as news updates. For one, the oil spill incident as well as its implications for the United States economy is presented as one of the news highlights (BEA, 2010). Other related links containing business surveys, customer guides, research applications, and job openings are also available. Indeed, the BEA website contains a myriad of useful information, ranging from practical to the most technical, maintaining the economic awareness of the population. References Bureau of Economic Analysis. (2010). BEA Home Page. Retrieved from http://www. bea. gov/. Environmental Protection Agency. (2010). Learn the Issues. Retrieved from http://www. epa. gov/epahome/learn. htm. Federal Aviation Administration. (2010). FAA Home Page. Retrieved from http://www. faa. gov/. Food and Nutrition Service. (2010). Data and Statistics. Retrieved from http://www. fns. usda. gov/fns/data. htm.

Emergency Council Debate Essay - 1396 Words

Madam President Chair of this Debate Fellow Rotarians Good Evening to you all I will respect you whether you agree or disagree with what say. Conversely, I would request that you allow me to express my views candidly and that you would not take offence for my honesty as you have been asked to do so by the president’s email to you. There is a brief preamble to my talk, followed by issues as I see them and finally suggestions to address and remedy the issues. So let me start Most of you are aware, I was one of the quartet who apparently threatened to leave this club and join another club. As a result, the immediate past president convened an emergency council meeting to discuss the matter. The threat was wrongly perceived and†¦show more content†¦There is nothing wrong with having your own clique as long as it does not cloud your vision when you make Rotary decisions. I have my own clique which happens to be outside the Rotary club. Let me now illustrate: You have a Christmas Float that you have been using for the past 20+ years and hopefully you will use it for many years to come. It has helped us collect a large amount of money every year. BUT who gave you this Christmas Float? I am, aware that long standing members of this club know the answer. It was me. I designed the Christmas Float, my then staff and students constructed it and from my Faculty’s budget I authorised overtime payments over a number of weeks, and I had the approval to do so from the Senior Management Team of which I was a member. Do you not consider this Christmas Float as a major work that I did for the club? Surely you do. Was I acknowledged by awarding me The Lamplighter of the Year for this very major contribution? NO. A few weeks ago, it was mentioned at the presentation of The Lamplighter of the Year award, designing a leaflet for the club formed some of the work of one of the recipients. Well, look at this leaflet - several years ago, I designed, wrote and issued this pretty publicity brochure. We printed 150 copies of it. Was I awarded EVEN the Lamplighter for this work? The answer is NO. During the lastShow MoreRelatedResponsibilities Of The Different Levels Of Government1340 Words   |  6 PagesUnit 1, Assignment 1 In this essay, I will be evaluating the roles and responsibilities of the different levels of government as well as explaining how these responsibilities are managed and expressing my own opinion. The main levels of government are: European government, central government, devolved parliament and local authorities. These all have different roles, making decisions that show the views of the people they represent. European Government The European Government has legislative, supervisoryRead MoreThe Bedroom Tax: Is It Fair? Essay1417 Words   |  6 Pagesaccommodation. From 1 April 2013, if you are a social housing tenant of working age receiving HB, and renting a home with more bedrooms than you need, your HB is reduced by 14% for one â€Å"spare† bedroom and 25% for two or more. (NORTHUMBERLAND COUNTY COUNCIL, 2013) The power to reduce HB in this way is contained in the Welfare Reform Act 2012 - quite possibly one of the most unpopular and controversial pieces of legislation introduced by the Conservative led coalition government. It should be noted thatRead MoreReflective Essay : Reflective Practice Theoretical Essay1732 Words   |  7 PagesReflective Practice Theoretical Essay Introduction(300) Rolfe (2011) state that reflection is a mental process which include thinking, feeling, imagining and learning about what was happening in the past and which could be considered as a personal experience. Reflection is a continuous debate on what might have happened differently and if this could affect differently the present and the future regarding the outcome if is positive or negative. Experience underpin the process of reflectionRead MoreIs the State Still the Most Important Actor in International Relations1097 Words   |  5 Pageswithin the region or even in the globe. However, after the Second World War, the impacts on state influence as an actor has become less important than before, regarding to this point, there is still a debate about whether it remains the most important actor or has been replaced by other actors. In this essay, I will be evaluating different actors in international relations to find out if the state is still the most important. The international system consists of not just the nation-state itself, butRead MoreThe United Nations : A Politically Corrupted System Of Global Proportions1543 Words   |  7 Pagesgovernments of the world, including that of the United States. There are both those who praise and demonize the collective functions and goals of this entity that we have fabricated out of an admirable search for global reconciliation. In the case of this essay, the evidence given will defend the viewpoint of the United Nations as being a politically corrupted system of global proportions. The United Nations has been developing plans to obtain â€Å"parental† supervision over all nations of the globe, the UnitedRead MoreThe Lisbon Treaty and its Consequences on the European Union Decision Making1246 Words   |  5 Pagesdesigned to make the European Union (EU) â€Å"more democratic , more transparent and more efficient† (BBC) after twelve new members have been added in 2004 and 2007. Bef ore the treaty could enter into force, it had to be ratified by all EU members. This essay will summarize the Lisbon Treaty and the governmental and democratic consequences it will have on the EU decision making. It intends to state that Europe has the wish to change and actively tries to do so and partly succeeding, but failing to do soRead MoreHow An Act Of Parliament Is Created1500 Words   |  6 PagesThis essay will explain what the formal process on how an Act of Parliament is created. I will discuss the key concepts and procedures which are relevant to law making which will be supported with relevant statutes and case law. Furthermore I will also discuss the different stages which are involved in creating a law. I will also assess the controls and systems that are in place which are used to regulate the source of law. Finally, I will analyse and evaluate the effectiveness of the literal ruleRead MoreLimitations On The Right To Hate Speech Essay1733 Words   |  7 PagesIn this essay I will be discussing the limitations on the right to freedom of express ion (FOE) in regards to hate speech under Article 10 (Art. 10) in the case law of the European Court of Human Rights (ECtHR). Under Art. 10 it allows us the right to a FOE that allows us to hold an idea and ensures we are able to freely express our opinions and thoughts, however, there are certain limitations that prevent us from freely disclosing our opinions which is a crucial part to protect our democratic societyRead More Use of Monetary Policy and Fiscal Policy During The Great Recession1110 Words   |  5 Pagesbilling in tax cuts and benefits to individuals and firms also $275 billion in contracts, grants, and loans; and $224 billion in entitlements. The White House enacted the longest emergency unemployment program in history. Furthermore, it supplemented the Temporary Assistance to Needy Families (TANF) program with emergency funds , which expired by the end of 2010. Firstly, as the federal government increased its spending, states, households, and firms continued slashing theirs, offsetting much ofRead MoreWi Fi Is One Of The Greatest Features1235 Words   |  5 Pagestime with them. We are also more than ever proficient through technology. But we achieve much more by superficially immersing ourselves in every activity we do, by dividing our attention and focus. Take me as an example. During the writing this essay I ve digressed in checking my emails, watching a few videos on YouTube, buying a T-shirt and learning that Google is planning to set up a free global Wi-Fi network! The same holds for possible health risks of wireless communication. Therefore, we