The Loss of a President :: essays papers

The Loss of a President On November 22, 1963 at 12:30 P.M., the 35th President of the United States, John F. Kennedy, was shot and executed while riding through the avenues of Dallas, Texas in an open limousine with spouse Jackie Kennedy, and Governor John Connally. This single occasion in history has made more contention than some other. Still today, more than 27 a long time after the shooting, there is still theory with respect to who killed John F. Kennedy. Today, such a large number of potential hypotheses remain, it is difficult to figure out what really occurred. Today numerous individuals accept that it was Lee Harvey Oswald that killed JFK. They accept that he was only a â€Å"lone nut† carrying on of his own sentiments, and he was not affected by any other individual. Numerous others accept there was a scheme set up by the CIA to slaughter President Kennedy, and others accept that it was Communist Russians. In my paper I will attempt to clarify a portion of the hypotheses as clear as could be expected under the circumstances, and let you choose for yourself what you accept happened November 22, 1963. On the off chance that Lee Harvey Oswald was not the professional killer as thought, who else would perhaps need the president dead? The Mafia Against Castro Cubans The CIA Socialist Russians. At the point when John F. Kennedy became president, he had numerous incredible desire. He needed to haul more soldiers out of Vietnam and reduce the war exertion, cut back on sorted out wrongdoing, end the Cuban Missile Crisis, and cutoff the intensity of the CIA. With these aspirations it is nothing unexpected he made such a large number of new adversaries, some in any event, being in the US government itself. A large number of these new adversaries he had found were exceptionally amazing, and would persevere relentlessly to see his new ways reach a conclusion, regardless of whether it implied murdering him. Soon after the occurrence, the administration established the Warren Commission, and a government examination started on the death. The Warren Commission was a bunch made of â€Å"outstanding citizens† to find out, assess and report upon the realities identifying with the death ... also, the ensuing vicious demise of the man accused of the death Lee Harvey Oswald.† The Commission was told by the government to inspect proof delivered to them by the FBI (Federal Bureau of Examination), or and some other association or individual. With the assessment of the proof, the Commission was then to settle on a choice on precisely what happened that day. In less than seven days the Commission had the option to arrive at the resolution that Lee

Web Software Testing Research Paper Example | Topics and Well Written Essays - 3750 words

Web Software Testing - Research Paper Example Also, all the material tests are performed by affirmed test systems on endorsed experiments. In any case, the product testing procedure can be helped with programming devices that can be utilized so as to make the product testing process robotized (Mustafa, Al-Qutaish, and Muhairat, 2009; Pressman, 2001). Electronic programming applications are one of the most developing sort of programming frameworks now a days. What's more, these web applications have been worked to help wide scope of exercises, for example, business related exchanges, for example, item deal, exchanges and conveyance, logical procedures, for example, data move and sharing, and clinical related exercises, for example, master framework based judgments. As a result of the noteworthiness of these exercises in regular daily existence, defective web applications may have negative effect on organizations, economies, logical advancement. Thus, a web application must be totally tried to ensure that the web application is solid and agrees to its unique prerequisites (Qian, Miao, and Zeng, 2007; Mao, 2009). The properties of web applications incorporate distributive nature, hypermedia, and multi-stage, dynamic, the likelihood to produce programming segments at run time (web administrations) and connection with an enormous number of clients. Moreover, web applications are not quite the same as the customary programming as in their working surroundings are consistently different, heterogeneous and free. In this situation, web applications ought to be custom-made to such heterogeneous and various customer conditions, to fulfill the various necessities of the clients. Be that as it may, the principle focal point of web applications remains generally on the data distribution, looking, and ordering when contrasted with the customary programming. This makes their functionalities similarly more vulnerable yet requires quicker up-dating speeds in their substance and

How to Write Essay Paragraphs

How to Write Essay ParagraphsYou must know how to write essay paragraphs. Such simple instructions and ideas can help a lot in getting your research accomplished successfully. It is true that there are so many options for you. Many of them can help you make the most out of what you already have and save you some time in doing some of the things.This can be helpful especially if you are already doing writing for a college or a university. These assignments will require that you know how to write essay paragraphs, but this is not really difficult to do. In fact, it can even be easy for you to do. You just need to know where to start.There are many ways that you can do this and you will find that many people are not aware of the different way they can write essay paragraphs. The first thing that you need to do is to consider what you will be writing about. Is it something that you already know, or are you writing something that you don't know? This can easily help you to do it well.You can also use different ways in order to help you make a better outline. You will want to get a good outline of the content that you have and then divide it into separate parts. After that, you can make an outline of the different words that you want to use in your essay. Doing this can make it easier for you to organize the sentences and paragraphs so that they can be completed correctly.Another way in which you can learn how to write essay paragraphs is to know how to go about writing them. As mentioned before, there are several different ways in which you can do this. You will need to know how to read them, as well as how to use the correct grammar. You should always try to avoid using incorrect grammar and English style.Do some research and look at some different topics in order to see if this topic interests you. You may be able to find something that you would be interested in researching. This can help you take your research to the next level.You can also see how to write essa y paragraphs by simply searching the internet for different articles and posts that are related to the subject that you are going to write about. You can use these articles and posts as a base for your own writing. Try to apply what is written here and incorporate it into your own writing.Remember that there are many different ways in which you can go about writing essay paragraphs. You can do a lot of things and still be successful at it. Just keep in mind that you can always make sure that your research is correct by following all of the tips and advice that are given here.

Leaves And Survivor Essay - 2472 Words

A novel is often defined as â€Å"an invented prose narrative that is usually long and complex and deals especially with human experience through a usually connected sequence of events.† ( ) The basis of a novel is very broad and features many different types of writing styles and genres throughout time. Novels such as House of Leaves and Survivor are written in a different way than White Noise, but all still follow the basic framework of a novel. What binds the different types of novels together is the elements presented within them. They all feature many of the same literary techniques and literary elements. Even though some novels contain different styles of writing and different stories, they are all still considered a novel. Fiction narratives written in prose can be seen dating back to Rome and Greece. How does one differentiate from those written in ancient times and those written in the eighteenth century? Ian Watt in his book The Rise of the Novel says that realism is the major thing that separates the two. ( ) He looked to many historians and novelists and says â€Å"they have seen realism as the defining characteristic which differentiates the work of the early eighteenth century novelists from previous fiction.† ( ) With this, he says that the novel officially began in the eighteenth century. Agreeing with Watt, the English Department at Brooklyn College says â€Å"Cervantes Don Quixote †¦ explores the role of illusion and reality in life and was the single mostShow MoreRelatedThe Washington State Coalition Against Domestic Violence Essay1545 Words   |  7 PagesDomestic Violence (WSCADV, n.d.) provides training for advocates of domestic violence (DV) survivors and their families. This paper reflects my experiences as I worked through the first three sections of training: the history of the DV movement; the key requirements of DV advocacy; and safety planning. The primary thread throughout the training sections is the impo rtance of providing advocacy based on survivor-empowerment and meeting clients where they are. In this paper, I also explore my role asRead MoreSurvivor or The Amazing Race? Essay684 Words   |  3 PagesSurvivor or The Amazing Race? Reality television is well known for its exhibition in unscripted dramatic and often humorous events that portrays real life people as opposed to professional actors. Reality television is mostly associated with the years after 2000. Television’s popular, long-running reality series Survivor, and The Amazing Race both have similar goals and outcomes, despite their themes, challenges, and ingenuity. Survivor is far more entertaining than The Amazing Race with its useRead MorePost Traumatic Stress Disorder During The Holocaust Essay1297 Words   |  6 Pages PTSD in Holocaust Survivors The Nazis killed over six million Jews and millions of other Polish and Soviet civilians in the Holocaust. They also killed gypsies, physically and mentally disabled people and homosexuals. The number of survivors today are quickly dwindling down. Clinical psychologist Natan Kellermann defines a Holocaust survivor as any Jew who lived under Nazi occupation and was threatened by the â€Å"final solution† (Kellermann 199). This definition can be applied to not only Jews, butRead MoreThe World Of The Holocaust1449 Words   |  6 Pageshate inside of the Nazi’s. Why would the Nazi’s do this? This is a question almost nobody can answer. What we do know are the effects of the Holocaust; specifically, on the child survivors of the Holocaust. The Holocaust created a struggle with interpersonal relationships, psychological difficulties, and caused child survivors and their families have a drive for resilience. Most people could say the Holocaust bring feelings of empath y for the casualty who went this tragic event, and feel anger towardRead MoreDownsizing Of A Company s Lifecycle Downsizing776 Words   |  4 Pages Campion, 2010). However, a layoff at a multinational corporation can be a very traumatic event that affects thousands of employees and their families (Gomez-Mejia, et al., 2016). Managing Survivors Managers need to be aware of the negative effects layoffs can have on survivors. For instance, survivors exhibit increased absenteeism and turnover, lower productivity, and increased instances of sabotage (Gomez-Mejia et al., 2016). The productivity and morale of employees who survive a layoff willRead MoreThe Tragedy Of Hurricane Katrina Essay1599 Words   |  7 Pagesand mentally. Seven weeks after the disastrous storm, the United States Center for Disease Control and Prevention carried out the National Comorbidity Survey for initial information-gathering, and later on discovered the psychological distress of survivors through a post-Katrina baseline advisory group survey (Kessler et al. 930). The pre-Katrina face-to-face interview took place between February of 2001 and February of 2003 to assess the general prevalence of mental illness and possible indicatorsRead MoreFacts and Myths of Suicide in Canada and the U.S. (Article Critique)839 Words   |  4 PagesSuicide Survivor s refers to the family and friends of the person who has died by suicide and an average of six people are suicide survivors for each suicide in the U.S. (Shaffer, 1988). However this number doesn’t represent the total number of affected people, for example the suicide of a child may leave the school and the community affected by the act. Family and friends of suicide victims have feelings of grief and are often overwhelmed by psychological trauma which often leave survivors feelingRead MoreThe Memory Thief By Gil Kofman1323 Words   |  6 PagesThe Memory Thief (US 2007, dir. Gil Kofman) explores the effects of post memory (Marianne Hirsch) on second-generation Holocaust survivors. How is this memory of the Holocaust passed on and what kind of different responses to this memory are shown in the film? The purpose of this essay is to understand Marianne Hirsch’s concept of Post memory in relation to Holocaust tragedy. Furthermore, the essay is going to analyse the meaning and effects of post memory on the second-generation. This will be examinedRead MoreChildren With Cancer : A Child s Entire Body Is Growing1576 Words   |  7 Pagesit comes to the treatments as well. Unlike an adult, it is more of a challenge to diagnose a child with cancer. A majority of children continue to run, climb, and play, even with a sick feeling, which leaves the child’s symptoms unnoticeable, unlike an adult with these same symptoms. Sickness can leave many adults unable to function unlike a child with boundless energy. Also, diagnosing a child with cancer is even more difficult when the child is unable to explain how they feel. Infants to young childrenRead MoreThe Stone Monkey Book Review897 Words   |  4 Pagesscouting around shooting survivors, like the ship crew, he sees the surviv ors and the chase begins. The survivors swim for the shore of Long Beach, and â€Å"the Ghost† starts for the survivors as well, following them and trying to kill them. In the events they get on the beach and get away by stealing a van, they head for the highway to China Town. The police arrive at the beach and find a wounded survivor and a few corpses; â€Å"the Ghost† is nowhere to be found. The survivors seek refuge in China Town

Criminal Justice Bachelor Degree Single Parents in Colorado Find Convenience at Kaplan University 2019

Returning to school for a criminal justice bachelor degree is no easy feat for working professionals juggling family responsibilities. However, a bachelor of science in criminal justice means better wages, lower rates of unemployment, and a wider variety of job opportunities in Colorados criminal justice system. Through the criminal justice bachelor programs offered at Kaplan University, single parents now have the opportunity to join in the local fight against crime from the comfort of their homes or at a nearby criminal justice college. Career Opportunities with a Kaplan University Criminal Justice Bachelor Degree Professionals looking to start or advance a criminal justice career in Colorado have a variety of options in law enforcement, corrections, and courts. Criminal justice bachelor degree graduates from Kaplan receive preparation to enter occupations, such as: Colorado State or Federal Police Officer. Corrections Officer. Parole Officer. Probation Officer. Corrections Treatment Specialist. Private Security Officer/Guard. .u5bd754abae40183b11983bb894da7285 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u5bd754abae40183b11983bb894da7285:active, .u5bd754abae40183b11983bb894da7285:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u5bd754abae40183b11983bb894da7285 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u5bd754abae40183b11983bb894da7285 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u5bd754abae40183b11983bb894da7285 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u5bd754abae40183b11983bb894da7285:hover .postTitle { text-decoration: underline!important; } READ Earning Your Computer Technology EducationOptions at Kaplan University for Colorado Single Parents Since 1937, Kaplan University has offered convenient education for students maintaining job and family responsibilities. Single parents and working professionals who have already earned an associate degree in criminal justice are able to complete the Criminal Justice Bachelor Degree at Kaplan University in as little as 12 months. In addition to online classes, Colorado single parents have the option of attending the Denver Kaplan University campus according to their schedule. Colorado students also have the option of selecting one of 7 focuses within the field of criminal justice, including: Corrections. Crime Analysis. Crime Scene Investigation. Forensic Psychology. Fraud Examination. Law Enforcement. Private Security. Additional Resources for Prospective Criminal Justice Bachelor Degree Students in Colorado College-Pages.com, a leading education and career resource website, offers an extensive list of available criminal justice bachelor programs and informative articles for making education and career decisions. The Colorado Criminal Justice Association is a professional organization of Colorado criminal justice workers that provides links to conferences, professional contacts, and criminal justice information. .ub7849066663aa87106a5762fa543b5fd { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ub7849066663aa87106a5762fa543b5fd:active, .ub7849066663aa87106a5762fa543b5fd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ub7849066663aa87106a5762fa543b5fd { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ub7849066663aa87106a5762fa543b5fd .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ub7849066663aa87106a5762fa543b5fd .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ub7849066663aa87106a5762fa543b5fd:hover .postTitle { text-decoration: underline!important; } READ Top Internship Mistakes to AvoidRelated ArticlesBachelor Criminal Justice Degree Benefits and Rewards of a Crime Scene Investigation EmphasisHelping the Nation With an Online Associates in Criminal JusticeBachelor of Science in Criminal Justice Working Professionals in Iowa Find Convenience at Kaplan UniversityFind Law, Criminal Justice, Social Science Degree ProgramsSo You Have a Criminal Justice Degree, Now WhatCareer Opportunities With a Criminal Justice Degree

How Narrative Elements Shape Qualitative Research - 796 Words

Literature Review Not everything that counts can be counted, and not everything that can be counted counts (Eigen—Arnett Educational Cultural Foundation Inc, 2010). Karri Holley and Julia Colyar (2012) coauthors of the article Under Construction: How Narrative Elements Shape Qualitative Research addresses three stories that shape the features of qualitative research. The three narratives; Plot - the DNA of the narrative; Point of View – the author s connection to the narrative; Authorial Distance – the author s location within the text and Character – function as the avenues for audience investment in the topic of the qualitative research. These three narratives outline the story found at the beginning and end of qualitative research. The module of the narrative elements demonstrates narrative constructs offer but one approach toward mapping the complex, hidden dimensions of experience (2012). Thesis Qualitative research involves the process of discovering not only what people think but also why they believe it. The object is to get people to discuss their stance, beliefs, or viewpoints to acquire an understanding of their feelings and motivation. The qualitative research utilizes in-depth small group studies to steer and assists the development of theory. The outcome of qualitative research tends to be indicative of the opinion of the researcher rather than estimated. Qualitative Methods and Tools There are three conventional qualitative methodsShow MoreRelatedThe Basic Supposition Of The Symbolic Interactionist1649 Words   |  7 Pagesinterplay of three elements, self, society and social interaction. These elements form a triangle of interwoven social connections. The basic association is as follows: society shapes self, self then shapes social interaction and interaction shapes society. The interaction is complex enough to also allow for nearly every possible combination between those three elements in that the Self is both affected by and can affect Society and so on. In these articles the authors examine how the presentationRead MoreApplying A Mixed Methods For Choosing Text And Data Collection932 Words   |  4 Pageschapter, I introduce and then give a detailed account of the research methodol-ogy adopted in the present study. The chapter has two sections, in the first of which I pro-vide a brief account of the main implications of applying a mixed-methods approach in re-search design and a brief description of the different ways of designing mixed-methods re-search in 3.2. In the second section, I discuss the use of corpus linguistics as a research method, that is, the quantitative part represented by the applicationRead MoreHow Does The Shanghai Biennale As A Global Contemporary Art Institution1274 Words   |  6 PagesBefore listing the limitations of the original research design, I will briefly summarise the research question and methodologies. Original research and limitations With a throughout case study of the 11th Shanghai Biennale and the concurrent local project 51 Personae, the main research question is: to what extent does the Shanghai Biennale, as a global contemporary art institution, articulate the sense of place for individuals through its local projects and public programming? To further lookRead MoreRelationship Between Social Institutions And Economic Growth By Comparing Countries From East Asia And Latin America1072 Words   |  5 Pagesmainly focuses on the government’s role in the nation’s economic growth (e.g., Haggard and Cheng 1987; Krugman 1994; Birdsall and Jaspersen, 1997; Todaro and Smith2003). There is a lack of research in the effect of social institutions on economic performance in these two regions. The main proposition of this research is an analytical focus on the relationship between social institutions and economic growth by comparing countries from East Asia and Latin America. The reason for comparing East Asia toRead MoreNarrative Therapy1612 Words   |  7 PagesNarrative therapy is a family counseling approach that continues to evolve and gain popularity in the field of therapy (Chang Nylund, 2013). Given the continued strides of narrative therapy this is a family counseling approach worthy of research. This paper will detail the beginnings of narrative therapy and those responsible for its development. Although White and Epston are the leading figures of narrative therapy many individuals with varying backgrounds and beliefs influenced their thinkingRead MoreQualitative Study Design1712 Words   |  7 PagesDesign of the Study Rationale for a Qualitative Study The purpose of this study is to explain how educational technology companies develop their products or services to promote use and adoption by school decision-makers and teachers, as new products and services enter K-12 ecosystems. As explored in the review of literature section, the K-12 ecosystem is a complex system with businesses that provide a host of services and products to capitalize on private and public investments to increase technologyRead MoreDiscuss the evidence that social policy constructs personal lives3521 Words   |  15 Pagesgender, age and class. Personal narratives and themes of ‘work’ and ‘care’ can be used to assist in evidence and inform discussion. However, theoretical perspectives, such as, Feminism and Marxism, along with Post-structural can also provide a lens through which to explore this relationship between the ‘personal’ and social policy. The aim will be to focus the various concepts and theoretical perspectiv es mentioned above, to the theme of new mothers and consider how the personal lives of new mothersRead MoreThe Development Of The Child1766 Words   |  8 PagesThe concept also explains how individuals and families influence the environments. In the human ecology, the individuals and the environment are considered to be interconnected in active process in which there is mutual influence and change. The theory was also developed to explain the five systems in human being. The first system is microsystem. It refers to the groups and institution that most immediately and directly have impact on the child s development. It includes the family, school, neighborhoodRead MoreQuantitative, Qualitative, And Mixed Research2056 Words   |  9 Pagescompares and contrasts three different approaches utilised in research on technology: quantitative, qualitative, and mixed research. A description of these three approaches is followed by a discussion of how the components of these three approach es differ. Philosophical assumptions, methods/types, purposes/goals, and data analysis are examined. In order to enhance the understanding of these different approaches, six mobile technology research projects are discussed with a focus on these components. FinallyRead MoreHow Linguistic Ethnographers Blommaert And. Borba Conceptualize Ethnographic Research?867 Words   |  4 PagesIn the present essay, we have seen how linguistic ethnographers Blommaert and Borba conceptualize ethnographic research in their two works, what function language had in the observed, situated interactions and how it was approached to further investigate larger frameworks. Besides the more technical aspects, we have seen that in both accounts, language plays a crucial role in the reproduction of inequality and some sociologic and ethnographic concepts, when applied to observation of linguistic forms

Business Communication Essentials Management

Question: Describe about a HM efficient PR and communications department and adopt ethical practices in their advertising and other communication? Answer: Summary HM (Hennes Mauritz) is a multinational company based in Sweden. It has become one of the largest retailers for offering fashion clothing for all the categories, women, men, children and teenagers. The communications and department of HM works at a global level, mainly with fashion PR, media relations, investors relations and internal communication. They work through collaborative efforts of head office and local professionals to communicate effectively through each of its market. To maintain their brand identity in the market, HM follows various mean to advertise its products and services. They make use of offline and online media to reach out to its target market. They efficiently communicate with its target audience and in doing this, they leave no stone unturned. . They follow the AIDA concept in all its marketing communications. It can be said that the PR and communication activities provide immense support to HM in reaching out to its consumers, employees and investors in an effective manner. They have always adopted ethical advertising practices. They are flexible in their approach and adapts to the local culture. They provide training to its employees at different level s to enhance their skills in intercultural business communication. Introduction HM (Hennes Mauritz) is a multinational company based in Sweden. It has become one of the largest retailers for offering fashion clothing for all the categories, women, men, children and teenagers. The business was founded by Erling Persson in 1947 and he opened its first exclusive women fashion clothing store in Vasteras Sweden and named it Hennes which means hers. He came with this idea of presenting fashionable clothes at striking prices while he was on his trip to United States in 1946. After opening Hennes, he later acquired Mauritz Widforss in 1968 which was a menswear and children wear retailer and this led to the expansion of Hennes by adding mens and children wear into its product range (About.hm.com, 2015). The name was then changed to Hennes Mauritz. They are known for selling fast fashion clothes at low prices. Currently HM have its presence in more than 57 countries with nearly 3500 stores and employing over 132,000 people in 2015. The HM group has diversified itself in home furnishing; they also expanded their operations online to meet the challenges of globalization. They followed an aggressive strategy which helped them to expand business globally. They follow horizontal division of labor strategy in their facilities for its operations to increase efficiency. Therefore, they outsource its production to about 800 factories in Asia and Europe. The companys design team is located in Sweden and they control the entire production operations, right from planning to setting up the specifications (About.hm.com, 2015). A brief history would demonstrate how they grew as a global brand from being a single store in Sweden. The company got listed in the Stockholm Stock Exchange in 1974, they started selling cosmetics and teenagers clothing through impulse stores in 1977 and in 1980s they acquired Rowells a mail order company. In 1990s, with the advent of liberalization of trade they started with online stores and continued to grow in the European markets. They started communicating by means of newspapers and magazines and resorted to outdoor advertising to market their brand and its products. By 2000, they were able to open first HM outlet in New York and Spain and they continued to open new stores in European markets (About.hm.com, 2015). By now, the markets were characterized by intense competition and increased consumer awareness and fast changing fashion trends has posed a challenge to HM to maintain their market share and loyalty among its customer. To attract new customers and retain the old ones, HM started collaborating with designers such as Jimmy Choo, Versace etc in 2004. They went on opening new stores in Tokyo and acquired FaBric Scandinavian AB, which had brands like Weekday, Minki and Cheap Monday. They launched HM Home in 2009. In 2013, the online shopping portal for Weekday and Cheap Monday products were started. The communications and department of HM works at a global level, mainly with fashion PR, media relations, investors relations and internal communication (Bove e and Thill, 2014). They work through collaborative efforts of head office and local professionals to communicate effectively through each of its market. This report will appraise all the PR activities undertaken by HM and other communication strategies that they follow. Analysis of communication activity of HM The HM maintains its external relations by interacting with global consumers in different situations. While communicating the HM professionals represents the brand as they reflect the values of the company putting the guidelines into practice (Evangelisti Allori and Garzone, 2010). They aim to communicate with their stakeholders in an open and objective way. They are always accessible and sensitive towards its stakeholders. To maintain their brand identity in the market, HM follows various mean to advertise its products and services. They make use of offline and online media to reach out to its target market. They efficiently communicate with its target audience and in doing this, they leave no stone unturned. In offline media they advertise in various fashion and womens magazine and trends prescribers, they also advertise through strategic placements of billboards in the cities and adopt different strategies in different countries to reach out to the young workers and young adults (Hennesmauritz.blogspot.in, 2015). They also widen their billboard advertising to bus stations and subways. They hold events on street and use outdoor marketing strategy using models that showcase their latest fashionable clothes. They always try to stand out from the crowd by adopting new methods of attracting the crowd keeping the latest trend in mind. With the advent of innovative technology every day, the world is becoming smaller as today the entire world is connected with internet. HM has always been flexible in making choice of media to reach out to the consumer. They understand that internet can give them easy access to its huge consumer base. They make use of a variety of online media such as social networking site like Facebook, Instagram, and Twitter and also on the HM website. They put their latest collection on the first page of their website (Hunter, 2013). They also post videos of their outdoor advertising on YouTube which showcases all their latest collection. HM have partnered with many influent bloggers who have agreed to give positive opinion about HM products in their blogs. The PR department of HM is very active and they work very strategically. They place their ads at strategic positions and launch it at appropriate time (UKEssays, 2015). They follow the AIDA concept in all its marketing communications. The AIDA concept has four stages, they are as follows: Attention: they gain the consumers attention through strategic placement of ads on billboards and on social networking sites. They have also developed an app where all the new information and offers are communicated to the target audience. Interest: This creates interest among consumers and instigates them to make a purchase. When they gain the desired attention from the consumers, it becomes easier for them to make additional sales. At this stage, personal selling comes in the picture. Selling forms a crucial part of the interest stage. Desire: to instill a desire among consumers to buy a HM products, they undertake a wide range of promotional tools, public relation activities, personal selling and sales promotional activities by using both offline and online media sources. Action: The action results in purchase of the product. Various promotional tools and offers which lower the price of the product lead to an action from the consumer leading to the purchase of the product (Laskin, 2014). Personal selling allows the consumers to make a purchase decision easily as they provide the required information and persuade them to buy the product. Evaluation of the communication activities of HM The communications and PR department works in collaboration with the head office and local media professionals. All the teams in the PR department ensures that the all their external and internal communications are clear, appropriate and reliable. They provide support to the company by planning and coordinating the communication efforts. They focus on the internal corporate information, inspiration and communication. They also provide their excellent service to 24x7 to handle all the media relations. They also develop strategies and other PR activities to highlight the stunning design and fashion of HM products (Moshiri and Cardon, 2014). They also maintain relations with the investors through effective and timely communication regarding the financial information. They also clearly state the financial details in the reports and distribute to its investors. It can be said that the PR and communication activities provide immense support to HM in reaching out to its consumers, employees and investors in an effective manner. They have always adopted ethical advertising practices. They even engaged with Greenpeace in their Detox campaign as they behave responsibly towards the environment and community. They focus on the skill development of the employees and keeping its consumers and investors delighted through effective communication policies. They understand that culture plays an important role in doing business globally (prezi.com, 2015). To effectively communicate with its target audience across different culture, they recruit local employees so that they can persuade the consumer easily. They are flexible in their approach and adapts to the local culture. They provide training to its employees at different levels to enhance their skills in intercultural business communication. They also send its top level executives to the highly produ ctive foreign subsidiaries. They recruit young people and train them as they are flexible and affordable as they can be employed at low salaries since they are freshers and also they are close to the latest fashion trends (Prstrategyandapplication.wordpress.com, 2015). HM provide a conducive environment to work where employees can openly express their views and make valid suggestions. This makes their internal communication effective. Conclusion It can be concluded that HM has highly efficient PR and communications department and they adopt ethical practices in their advertising and other communication. They make use of the various offline and online strategic media choices which enable to reach out to the consumer (Referenceforbusiness.com, 2015). They eliminate any barrier in their communication with its investors, suppliers and consumers. They do this by hiring local employees so that any cultural barrier does not obstruct the effective flow of communication. They take care of its employees and maintain an organic organization structure which allows them to maintain a strong brand image in the market. HM follows the principle of Think globally but act locally. The PR department is highly skilled and they make use of various frameworks of communication and evaluate the effectiveness of its communication policies regularly. HM understands that in the face of global competition, if they want to survive they need to be alive in the minds of the consumer and maintain its reputation and its brand image (Stephens and Barrett, 2014). A mentioned earlier, they are flexible in their approach this has allowed them to put a strong corporate communication policy in place. References About.hm.com, 2. (2015).HM Group. [online] About.hm.com. 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UKEssays, 2. (2015).HM and its communication strategy. [online] UKEssays. Available at: https://www.ukessays.com/essays/business/h-m-and-its-communication-strategy-business-essay.php [Accessed 2 Jul. 2015].